Notes from the studio
Thinking on branding, design, development and marketing — written by the people who do the work.
Why most rebrands fail before they even launch
The biggest rebrand failures rarely happen in the design phase — they happen weeks earlier, in the brief. Here's what we check before drawing anything.
The homepage sections that actually earn a scroll
Attention above the fold is expensive. A breakdown of the sections worth fighting for, and the ones you can cut.
Design systems that survive contact with real engineering
A component library only helps if engineering actually uses it. Here's how we structure handoff to avoid drift.
Technical SEO fixes that outperform another blog post
Before you write more content, fix these five technical issues — they usually move rankings faster than new copy.
Treating your ad creative like a product, not an afterthought
The campaigns that compound are the ones where creative and media strategy are built in the same room.
What makes a brand film get rewatched, not just viewed
View counts are easy. Rewatches are the real signal. A look at the pacing choices that earn a second play.
The three checkout fixes we make on almost every store
Most cart abandonment isn't about price. It's friction — and it's usually hiding in one of these three places.